Some days don't need much of a plan.

Coffee somewhere familiar. A walk that takes longer than expected. Finding somewhere to sit for a while. Kids disappearing ahead and coming back when they're ready.

They're rarely the moments you organise a day around, but often the ones you remember from it.

AUGIE was created with this kind of life in mind. Things that are useful without feeling purely functional. Pieces you don't need to think too hard about before leaving the house.

The Founder Edition comes along for all of it.

Not because every moment needs to matter.

Because sometimes the ordinary ones already do.

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Why microsuede?

Why microsuede?

Soft-touch, tactile and subtly responsive to light. A closer look at why microsuede became the foundation of the Founder Edition.

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What we chose to do differently

What we chose to do differently

From material and colour to branding, peak and closure, a closer look at the decisions behind the Founder Edition.

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One collection, two sizes

One collection, two sizes

The same materials, colours and design language across Adults and Kids, with considered differences in fit and fastening.

Read moreabout One collection, two sizes